Read the ‘road to success’ of the cookies from Belgian production house giant Studio 100!

“We are looking for a partner who can give our cookies more appeal”

This was the burning question from the Sales and Marketing department of Studio 100 in 2010. Mathieu Verhaeghe became the man who gave their wish a concrete implementation. Successfully, because a project of 3 months eventually turned into a sustainable partnership of 14 years (and counting).

In 4 years, STRATOPOLIS expanded the range of Studio 100 from the traditional Samson and Plop cookies to a diverse offering, including Maya waffles, Maya waffle sticks, Maya fruit juices, Samson cakes with strawberry and milk filling, Ghost Rockers cookies, and more delicious treats...

At the request of Studio 100, STRATOPOLIS is responsible for the entire chain: product development, outsourcing of production (national or international), packaging development, sales and promotional support, and finally, invoicing and logistics. "We bring the product to the retailer, make sure it visibly ends up in the shelves and receives sufficient promotional support."

“We launched those cookies into the market, from product development to sales, in just 3 months. Normally, this would take up to a year…”

The full process was executed at the speed of light, tells Mathieu, Managing Director: “We introduced the Ghost Rockers cookies very quickly. The series behind the cookies proved successful, so they decided to make a second season immediately. We marketed these biscuits in a mere 3 months, from product development to sales. Normally this could take up to a year…

“And those are products that we have added ‘on top’ of the existing range of Studio 100. The new brands did not affect or shrink the sales numbers of the original products. We achieved this via a good market analysis. Not only did we expand the offer and royalties, but we also created a lot of new consumers and customers,” knows Mathieu.