Discover the success story we wrote with a renowned fish company

“We want to grow and even double our turnover”

A Belgian fish company, renowned for its quality and variety of ultra-fresh fish products, faced the challenge of strengthening its market position and increasing its turnover. With a solid customer base already established in the Belgian Retail, the company was determined to expand its presence in the market and forge strategic partnerships that would drive growth.

The main challenge for the company was not only to increase turnover but also to further anchor its position in the market. With their current annual turnover there was room for significant growth, but it required a thoughtful approach and a sales strategy that aligned perfectly with the company's vision and values around quality, collaboration, and transparency.

At the recommendation of STRATOPOLIS, in close collaboration with the CEO of the company, it was decided to enter into a strategic partnership with its No. 1 customer, a leading supermarket chain in Belgium, with a strong focus on quality and freshness of products.

Through interim key account management, a close and tight collaboration was established between the two companies. The goal was to develop a strategic partnership that would not only increase the company's presence on Retail shelves but also further stimulate turnover through innovative product offerings. The product range was tailored to the changing needs of consumers with extensive sales promotion support. By adopting a proactive approach to key account management, the fish company was able to quickly respond to changing market conditions and the demands of its partner-Retailer.

The strategic partnership and interim key account management proved to be a resounding success for the company. In a short period of time, the company's turnover doubled.

This case illustrates the power of collaboration and the importance of building strong relationships in the Retail market. With a thoughtful approach and a focus on quality and customer satisfaction, even an established company can achieve significant growth in a highly competitive market.